Launching an L&D product demands a strong go-to-market strategy. This article covers best practices for aligning stakeholders, targeting audiences, and ensuring a successful launch.
Tag: buyer-centric sales
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To effectively nurture leads, the first thing you need to do is understand the different stages of the marketing funnel, or the buyer’s journey. Each stage requires tailored approaches to engage and convert prospects.
Beyond the Buzzword: Buyer-centric Sales Strategies From Sales Professionals and L&D Decision-makers
To explore the concept of buyer-centric sales, and what it means to training decision-makers and sellers, ValueSelling Associates and Training Industry conducted a survey of 260 training decision-makers and 278 sales representatives across industries.