Let Your Buyers be Your Guide: Using Feedback to Coach Sales Teams
Sellers who receive buyer feedback from three or more deals have 40% higher win rates than reps who receive none.
Part of the reason is that sellers are much more likely to pivot their approach when they hear feedback from a buyer, rather than a manager or peer.
So, how do you equip your sellers with the right insights to spark motivation? And how do you get them the training the makes a difference?
In this session with Catherine Alexander, vice president of Training Services at Corporate Visions, you’ll learn how sales and enablement teams are using win-loss programs to help their sellers improve.
You’ll see how to:
- Shine a light on problem areas using buyer feedback.
- Arm yourself with data that inspires behavior change.
- Tailor your coaching strategy for every seller.
- Stop losing winnable deals.
Speaker
Catherine Alexander, VP of Training Services, Corporate Visions
Catherine Alexander has over 15 years’ experience as both a leader and individual contributor of account management and customer success teams. Her experience spans European and U.S. markets and multiple industries including professional services and manufacturing. Most recently she has used her experience to help others develop their careers. For the past seven years she has taught business psychology and neuroscience to over 20,000 professionals on five continents – helping each of them reach their full potential as people and sales leaders. Today, she combines this knowledge and experience to head Corporate Visions’ training team. In that role, Catherine leads an expanding team of global consultants as they coach clients to find and tell their best story. |